Designing Better Decisions
Interview: Dan Goldstein on Decision Science. Data processors adapt themselves to the dictates of computer science and the developer’s implementation model. Information Technology adapts computer systems to the science of human decision–making. In this interview Dan Goldstein of Decision Science News reveals …the biggest misconceptions business and technology people have about the science of decision–making …decision styles …how technology influences decisions.
If A White Paper Isn’t Desirable or Persuasive is it Still Informative?
Interview: Michael Stelzner on Writing More Informative White Papers Understanding how IT matters to the business will determine whether your white paper should stress ROI or cost savinges, infrastructure or innovation. The interview covers white paper trends, what role supporting graphics play, and what customers want companies to know about their white paper development, but will never tell them.
Content Strategy 101
Content Management Strategy, How To Develop The Other CMS Content strategy is what turns a CMS into information technology. Content strategy makes site elements work for your business objectives.
Information Work Tactics Make The Technology
Information Work Tactics starts with a definition of information; then goes on to explain the connection to work process. Addresses what goes into designing a new information workspace. Introduces the concept of human information interaction, cognitive ergonomics and information literacy programs for business.
What Information Workers Should Know
Information Work: What Is Context Worth? Context differentiates information from data, but what is it? Why do personas serve developers so well? Edward Hall's continuum explains communications difficulties when people in low context disciplines interact with high context cultures. Contains examples of communications difficulties and costs when context is ignored, and what context may be worth to you.
What Technologists Know Most Users Don’t
The Trouble With Information Even if you don’t know who Claude Shannon is, your computer is governed by Shannon’s information concepts. Unfortunately what the technologists mean when using the word information is not what business users mean. With implications for everything from information literacy to technology design.
Information Tactics
Information Design Applied to Graphics: Color Psychology What information do potential clients surfing a designer’s Web site look for? Not creativity, that is data. Nor is it years in business. An article about what information tactics are and how they apply to graphic design issues.
Full Spectrum Packaging
Information Applied to Package Design The package is the product interface, either helping or hindering a shopper’s product selection decision. Unique ideas for how information age packaging would differ from what’s in package design books.
Where Work And Information Interact To Create Meaning
Getting Mission Statements and About Us Pages Off The Information Blacklist 99.5 percent of Web sites don’t provide critical information. Why? How to take a nice-sounding mission statement and turn it into information tactics useful for employees, management, and product or service development.