Work With Me to…
Expose 7 Myths of Business Effective Websites Your Designer Never Told You About
Let me say it this way. I had the engine. I needed the car and the driver to go along with it.
I've gotten a lot of advice on improving my site. The advice received from Design Crux stood out from the crowd. Design Crux understood what I was saying and trying to do. Using this advice, I was able to refocus and work confidently on my website platform with confidence that it would be able to grow in the now and in the future. Based on results so far, I was also able to project an increase in revenues of 130%. I was pleased.
Now that I have a working platform. I use Design Crux to help me with those growing pains. I come up with new technologies and Design Crux helps me figure out how to make use of these technologies in a creative and user friendly manner. I consider myself as a visionary. I consider Design Crux my competitive advantage.
The next time that you have been looking at or for something and just can not solve the problem. Look away, contact Design Crux and get your focus. The information and advice you receive will focus your vision and you will reach your objectives and solve your most pressing problems.
J. Fitzgerald Flood
Owner and Operator of: Yoddle.net
When design is stripped down to a final step of superficial decoration, it can only be a user distraction. I’ve conducted hundreds of design interventions. From the user’s perspective, gorgeous but superficial designs sell PhotoShop, Flash, or graphic art services — not the products and services the client hired the so–called designer to sell. Companies deprive themselves when they buy into popular myths about design.
Myth #1: Design is untestable. When tested, the pretty layouts graphic artists prefer lose out to proven principles of visual merchandising design. And I can tell you about the results …when we discuss your project.
Unlike graphic artists, designers replace content junk food with inforgraphics and visual merchandising based on a compelling business proposition. Unlike developers who construct web sites in a competitive vacuum, designers create innovative competitive advantages. And unlike nearly everyone, designers test with users.
It really doesn’t matter what they call themselves, they aren’t designers. If you’re working with designers in name only, you’re going to want to find out about the myths holding back the effectiveness of design.
Contact Design Crux And Discover…
- Why publications like BusinessWeek and universities such as Harvard, MIT’s Sloan and Stanford see design as a business advantage equivalent to technology or operational efficiency
- How infographics make product descriptions, processes and business proposals, white papers, annual reports, training and other materials accessible and compelling
- Ways to replace dysfunctional redesign behavior with a healthy realignment which refocuses attention on customers; creating better message–to–market match
- When simple prototypes — for the website, product or service — can save you money and time
- What one change in a CSS web layout file boosted conversions 384%, without changing one word of text — and other visual merchandising techniques
Most ‘designers’ can’t help, because they never studied interaction design. They may know how to operate PhotoShop, but they don’t know how to use graphics to improve the results of a split–run test. Ask your designer some simple questions. Like how Fitts’ law applies to CSS design and decreases user errors in navigation. Or the single design change that resulted in a 384% increase in customer conversions. Ask about the difference between brand awareness and brand preference in terms of bottom line business results.
Most calling themselves designers can’t answer …they honestly consider results your concern, not theirs.
The result is predictable. Users have become the glue holding most designs together. If and when a competitor offers a competitive design advantage, customers defect.
The most difficult task in the writing of a white paper is knowing your audience. Mr. Soellner has a wonderful ability to put together an idea and turn it into something that the audience finds useful; something that I for one as a technical writer lack at times.
— Kurtis KadirLas Vegas, Nevada
You can work with the same techniques universities use to teach a new generation of designers what design really means. The ideas you read about on this site have been used by the Human–Computer Interaction Institute and School of Design, Carnegie Mellon University to industrial design and user experience courses in North America, South America and Europe. The reason they cite the methods and link to the Design Crux site has to do with readying designers for the practical world of business results.
Design Thinking is Your Business Advantage
Design is your competitive advantage. Businesses who employ design thinking realize customers see design as what makes good on claims made in their advertising. Business analysts have begun to see the payoff a design focus has on the corporate balance sheet. The very confusion of design with decoration or construction confounds cheap imitators. Features get copied, not how the features work together for a compelling user experience.
Customers appreciate good design. Even when they can’t pinpoint a specific element, users find design speaks louder than words, persuasive evidence of how well a company understands its customers. Customers expect the barely adequate, but go out of their way to find what is special, and to buy the desirable. That’s what makes design work for you.
Context, Desirability and Persuasion are what Design Crux uses to expose the myths about design before business damaging patterns set in.
If you’re reading this you have demonstrated interest in finding out more. The next crucial step is to get to the crux of your specific project. So use the contact form to Email Design Crux while this is still fresh in your mind.
Bonus: Invest an extra two minutes providing a detailed response and I’ll reward your investment. My investment: A sample analysis based on the details you provide, giving you actionable information for you to use. Try out the advice you receive first. Then decide.