Attention, Interest, Desire, Action
Designing Websites As If People’s Desires Matter explains how to support different stages of the buying cycle, and developing desirable content.
Dimensions Of Products People Desire
The Desirability Design Process Diagram reveals the three dimensions of desirable products: Aesthetics, Symbols, and Benefits.
Features Are Product Specifications. Benefits Are The Customer Experience.
Benefits Are Not Just What Civilians Call Features. While the saying benefits sell predominates outside, the tech industry often concentrates on features. So what are benefits? Do well implemented features matter, or is that a benefit? Could it be features are simply more compatible with the technical requirements of the implementation model? How feature directed design differs from benefit directed design practices.
Basic Web Goodness
The Catalog Of Unfindable Web Widgets Why can’t your web widget do this? How to use web widgets to differentiate your site from the competition and inform users.
The Desirability Difference
Design, Usability, Desirability, what’s the difference? An example from a large national computer retailer. While usability is about demotivators and frictions in task completion, usability isn’t about motivation. Desirability design adds the missing factor: What makes a task, website or product desirable enough for usability to matter.
Simple Desirability
Complexity As a Barrier To Competition The overwhelming design philosophy seems to favor brute force and complexity. NASA used to use this approach, many others still do. Sometimes complexity can leave you open to simple tactics.
New Economy Values
Metcalfe’s Law: Two Plus Two Equals Sixteen, and Sometimes More; For Unusually Large Values of Two My proposed amendments to Metcalfe’s law. Questions some of the basic assumptions of networking, and the new social networks.