The Founder of Captology
Interview: BJ Fogg On Persuasion Design Using Captology covers the captology design process, the top persuasion mistakes web sites make, and how captology fits in with marketing and corporate change management.
Marketing Can’t Go Viral Without Memetics
If Your Viral Marketing Guru Can’t Explain Memetics Design, Don’t Hire Them Explains the supporting methodology and tools viral marketers require to accomplish business objectives. A good primer for clients to understand what they are buying is not just what marketers are selling this week.
Captology As Change Management Infrastructure
Creating The Captology Information System is a foundation for integrating persuasive design into computer systems. The result is for a more agile, change ready architecture in response to books like “Does IT Matter?”
Moving From Design Ultimatum To Persuasive Design
Design Rhetoric evokes interesting ideas, like whether a given design effectively communicates to please or persuade. Today’s products use design language to deliver ultimatums to users, not seductive choices. And why ease of use does not guarantee persuasiveness of use.
Design The System And The Project Follows
Designing Culture Donella H. Meadows revealed the leverage points of complex systems. In doing so she pointed the way for turning a favorite excuse into a useful way of looking at the persuasive power of institutional culture.
Introductory Captology And System Thinking
Captology: A Primer The preeminent expert in this intriguing field is B.J. Fogg. Recently a famous experiment conducted at the Stanford Psychology department by one of Fogg’s professors had its thirtieth anniversary. It holds some value for the understanding of system design and its influence on human behavior.
Captology Applied
Information Technology Isn’t Empowering, Using It To Change Things Is There is an intoxicating notion a technology is empowering simply because it exists. The Dekoven Meeting Meter is designed, not simply to display the time of a meeting in a schedule, but to provide a persuasive tool for managing it.